CASE STUDY

HD WEB BROADCAST

Client Challenge

Client was awaiting multiple, imminent FDA approvals for new indications on an existing drug throughout 2016. Client needed to get the approval information out to the field force of approximately 1500 people as quickly as possible to beat a competing products approvals.

Dyventive Solution

Dyventive worked closely with the content agency involved to handle all of the logistics. We were able to guarantee an 18 hour turnaround from the FDA call to a live national, interactive broadcast for the field representatives. This included securing a broadcast site, installing a temporary studio environment and using our proprietary high end web broadcast platform to produce the event.

Dyventive Solution

Dyventive worked closely with the content agency involved to handle all of the logistics. We were able to guarantee an 18 hour turnaround from the FDA call to a live national, interactive broadcast for the field representatives. This included securing a broadcast site, installing a temporary studio environment and using our proprietary high end web broadcast platform to produce the event.

Final Result

The client was able to get to market with unprecedented speed and accuracy of information, resulting in a more nimble sales force to gain a leg up on the competition.