CASE STUDY
LARGE ROADSHOW EVENT
Client Challenge
Client wanted to have a consistent look and feel across multiple Congresses while still having flexibility to showcase branding for each drug in the therapeutic area. Cost was also a factor due to the size of the presence they required and the unknown dimensions of individual rooms in each city’s Congress location.

Final Result
The Client realized a huge cost savings over using traditional hard-set building materials. The client was able to achieve a consistent look to their staging at each individual Congress, but still had the ability to brand it with color for each product. This was coupled with staffing the same on-site leads for a seamless solution regardless of the event location.